Miishka Pops Up at St Ali
Social-networked fashion hits the streets – and on the cheap
Almost 35,000 Facebook fans can’t be wrong. The Miishka online vintage fashion store owes its success to the popular social networking site. But for the first time, this web-based style bible is coming to a tangible location near you.
Well, it will be near you if you can get to South Melbourne this Thursday night. And just in case you need a designer coffee to complement your designer outfit, the handpicked pieces will be popping up at St Ali, the specialty coffee pros.
Miishka combines current and retro trends to suit your individuality, rather than dictating your style. After debuting just over a year ago, its fan base is as loyal as Vince Chase’s crew in Entourage… except they wear dresses, there are more of them, and they prefer heels to wheels. Can’t gather the cash? Dresses start at $10 (85 percent off enough for you?) alongside other clothing, shoes and accessories – all sourced worldwide.
So what makes Miishka the queen of the online vintage castle? There’s no signing up, no spam, no stress – just flicking through Facebook images of outfits. From here, all you need to do is comment on the photo of the piece you want, specifying your size and the word ‘sold’. Then you email Miishka for payment details. It’s that simple. Oh and did we mention shipping is free?
But if you want to try before you buy, the Miishka pop-up event is your kryptonite. With over 300 vintage and new pieces, it will be a treasure trove of trendiness. You could even buy someone a Christmas gift… if you have any cash left after splurging on yourself.