Oxford Street’s fashion hub is now at your service
Hello there Topshop, where have you been all our lives?
The retail giant has landed on our shores, choosing Chapel Street as its new fashionable home. And with it comes that special brand of London High Street style that will definitely have an influence on what the cool kids are wearing.
The launch last night saw international DJs Midnight Juggernauts and The Presets entertaining a who’s-who of celebs, models and fashion bloggers over canapés and drinks – all clutching glasses in one hand and, no doubt, a credit card in the other.
While it’s but a small sample of the Oxford Circus flagship (who could compete with 8,400sqm of shopping and styling?), they’ve packed loads of key trends in for us here, stocking the same product they’re currently shopping in London. Melburnians have even gotten the jump on a few collections in a world premiere. Think Kate Moss meets Alex Chung.
The first few days will be an overwhelming experience – hordes scrambling for their first taste. To help yourself out, identify your favourite styles. They’re placed around the store in easy-to-find zones so you can shop your look easily.
One thing is for sure, whatever you need, this store has it. Chunky shoes, lacy underwear, smoky make-up, lots of clothes and fun accessories all perfect for an economic, on-trend style fix. Recessionistas will love it.
If you really want to do Topshop right, book yourself in for their personal shopping and styling service – the store’s pièce de résistance. Both Topshop and its male counterpart, Topman, offer complimentary private styling, from the quick in-and-out to the full two-hour wardrobe overhaul.
For the men in town, this is shopping at its best for you. Go with a group of mates, have a Sapporo beer and play some Xbox on a Chesterfield couch as you take turns letting the stylists work their magic.
What’s not to love? This is first-class, real service at High Street prices.
Where: The Jam Factory, 500 Chapel St, South Yarra
Phone: (03) 8844 0910
Hours: Mon-Thu & Sat 10am-7pm | Fri 10am-9pm | Sun 10am-6pm