You know something’s good when an Agenda member drops you a line “It’s &*%# incredible”!

Last Friday in Fitzroy, Brothers Christian and Adam Ferrante (the lads behind Rose Street Market) teamed up with Marx Grixti (former sommelier at the European/Melbourne Supper Club) to officially open the gates of Hell — or more accurately, restaurant bar Hell of the North.

Gluttony. UK chefs Anthony Power (Oxo Towers and Movember cofounder) and Michael Lenton (Cubitt House and Mandarin Oriental) are in charge of Hell’s fire, so skip the late night kebabs and try their supper menu from 10pm until 1am. Dinner highlights include snapper with butterbeans and chorizo and confit chicken with thyme broth. As for the chocolate & Guinness cake with milk ice cream, it’s a sin in itself.

Greed. Your thirst will be unquenchable once you see the wine list: a comprehensive, ‘round-the-world collection carefully selected by Grixti. There are also local beers and cider on tap, as well as all the cocktails classics.

Envy. Once you open the bright yellow door, you’ll be jealous of the sparkling brass bar, framed in timber and stocked with booze.

Wrath. If you can’t get a spot beneath the ‘70s style pulley lights, beside the kitchen, on the wooden block stools or in the paved courtyard, you’ll be fuming. Book ahead to avoid the desire to spear tackle fellow patrons off their seats.

Pride. The exclusive meeting room table with shelves of wine on the far wall is the ideal platform from which to brag in front of 13 other people.

Lust. Feeling desirous? Maybe it’s because you’re socialising in an old brothel. Then again, the 1830s bluestone building was also home to the pastor from the church up the road. Most recently, it was the Lambs Go Barrr.

Sloth. If you feel lazy after a night in Hell, just remember what 2007 champion of France’s grueling bike race, Hell of the North, said: “pain is temporary, memories are forever.” It’s written on the coasters, in case you forget.

See you in hell.

Location: 135 Greeves Street, Fitzroy
Where: Wed-Fri 5pm-1am |Sat 12pm-1am | Sun 12pm-11pm
Phone: (03) 9417 6660
Details: hellofthenorth.com.au/